The buyer of a Nokia Booklet is probably tech-savvy not needing help and also a heavy Wi-Fi user unwilling to overpay for carrier usage. The tech-savvy and Wi-Fi profile matches the student-type except for the $599 price. Nokia perhaps has to cut distribution costs and create demand like Apple’s history. Nokia does partner with California college campuses. Stanford University and University of California at Berkeley have Nokia Research Centers, Nokia teamed with UCLA for a GoGreen campaign, and the University of California at San Diego has a High-Power Amplifier Laboratory partly funded by Nokia. California campuses are perhaps a more targeted pilot of Nokia’s Booklet with online fulfillment instead of Best Buy stores.
via glgroup.com
Posted via web from David Middleton’s posterous
